There League B This year too, it is embracing the #ioleggobecause project in the idea that training and knowledge are fundamental tools for making better, freer people grow. And even in the field of sport, all this can help improve performance and results.
Just as it happens on the fields, with dozens of kids who grow every year in the Serie B clubs for the big national and international stages, study and reading are also fundamental components for the maturation of the person.
These are the premises that led the president of the Lega B Mauro Balata to support the #ioleggobecause campaign for the ninth year, a project capable of involving around four million students and over 28 thousand schools through the donation of books to schools of all levels and degree of its territory.
On Saturday 9 and Sunday 10 November, on the 13th day of the championship, the captains of the 20 teams of the BKT Series will take to the field with a book and then hand it over to the children present in the ceremonial event in midfield. A gesture to remind all Serie B fans to go to bookshops from 9 to 17 November to give a volume to the school libraries of their city.
President Balata speaks of an important project to promote among children ‘the good habit of reading, to stimulate one’s mind and counteract the abuse of digital addiction which risks limiting creativity and encouraging isolation’.
The initiative in the pre-match of the 13th matchday will support a social campaign on the official Lega B accounts and the dissemination of a speaker message to raise awareness in the stadiums.