The Title Sponsor of BKT series to underline its 360-degree commitment to sport, it organized a special tour in the cities of Reggio Emilia, Cesena, Modena and Sassuolo. Historic footballers from the region’s clubs will also be present.
The BKT Series is back and the BKT matchdays also resume. The leading company in the production of Off-Highway tyres, Title Sponsor of the championship since 2018, once again confirms its position alongside the fans, promoting special initiatives to make them feel like protagonists and give them a truly unique experience.
As a tangible sign of its commitment to the world of sport, BKT has decided to dedicate its initiatives to Emilia-Romagna, a region which this year boasts four clubs in the BKT Series. This is how, from Sunday 20 October, the BKT TOUR will start, bringing the championship bench around Reggio Emilia, and then continue to Cesena (Saturday 26 October), Modena (Tuesday 29 October) and Sassuolo (Sunday 3 November).
Football, community and the world of BKT. The tour in Emilia-Romagna is the best opportunity to underline one’s 360-degree commitment in the area, but not only: in anticipation of the International Exhibition of Agricultural and Gardening Machinery (EIMA) in Bologna, the reference fair of the agricultural sector in Europe, the pickup that usually towed the bench will be replaced by a latest generation tractor, fully rubberised and branded with BKT graphics, which will travel around the main roads of the region. The tractor will also be the protagonist of various activities along the route.
To get to the heart of the match and offer fans an even more memorable experience, BKT will invite, for each city and team, a former footballer who has made the history of the club and has stood out for his attachment to the colours. We start with Giuseppe Alessi, former AC Reggiana 1919 player, who will kick off the series of appointments scheduled for the month of October which will be followed by the appearances of Dario Hubner for Cesena FC, Pablo Granoche for Modena FC and a another historic former US Sassuolo Calcio player who will end on a high note.