It was July 2023, and it Spezia launched a re-brand which, in retrospect, would have caused quite a bit of discussion: a new logo had in fact been promoted, black on a white background, with an eagle in which a capital “S” and a capital “C” intersected. However, a sort of modernization that recalled the club’s roots, he himself had said, a logo that recalled dark times, as many of the fans thought, to whom the logo reminded them more of the Nazi era. Clearly divisive, therefore, that coat of arms, which now – after just over a year – will be changed.
The Ligurian company has announced a contest for the vote:
“Here we go!
After the first two phases of the creative project that Spezia Calcio conducted alongside Tub Design for the redesign of the Club’s logo, which first saw the eagle fans express their opinions with passion and precision and provide their suggestions through the compilation of the form present on the site between the end of June and the beginning of July, and subsequently the creation of heterogeneous focus groups made up of fans and professionals to analyze the projects carried out after the analysis of the results of the form, the final phase has now arrived!
From today and for the next two weeks, with closing set for October 31st, Spezia Calcio fans will have the opportunity to vote for one of the four finalist projects, chosen by the focus groups organized in recent months with the Club’s stakeholders, and establish what will be the new logo of Spezia Calcio starting from the 2025/2026 season, created at the end of a process of maximum sharing and transparency.
The final act therefore begins for the choice of the new logo of Spezia Calcio, a symbol that will reflect the values, history, roots and passion of the eagle people, ideally bringing home those who love the white shirt.
Click here to access the final vote”.