The collaboration between Serie A League And Frecciarossawho will travel together again for the 2024/25, 2025/26 and 2026/27 seasons.
The Coppa Italia will still have as Title Sponsor the High Speed train of Trenitalia (FS Group), a brand symbol of Italianness, technological development and high speed, which also confirms itself as Travel Partner of Lega Serie A. Furthermore, to celebrate the speed and the high level of performance that has always distinguished Frecciarossa, the players who, at the end of the first round and the second round, have recorded the highest average speed (through the tracking data recorded with the Hawk-Eye system) will be rewarded with a special Award.
The renewal of the partnership was celebrated in the great Frecciarossa&Partners event which was held in Milan, at the “Leonardo Da Vinci” National Museum of Science and Technology, in the presence of the top management of the two companies and the Ambassadors of Lega Serie A, Alessandro Del Piero and Christian Vieri.
“Since its inception, in the 2021/22 season, the partnership with Frecciarossa has been synonymous with success, in particular in the renewed Italian Cup, with record ratings on TV and increasingly competitive and engaging matches on the pitch, thanks to which we recorded an increase in the sale of television rights to the competition – declared the CEO of Lega Serie A, Luigi De Siervo – for a further three seasons we will continue together on the same tracks, ideally uniting the country through the excellence of Frecciarossa’s fast transport, also with special promotions dedicated to fans”.
“Passion, excellence and speed are the characteristics that Frecciarossa and Lega Serie A have in common and which are the basis of this partnership – declared Luigi Corradi, CEO and General Manager of Trenitalia -. Connecting people to the world of sport and culture, and in general to their passions, is among Trenitalia’s main objectives. For this reason, we are proud that Frecciarossa is the Title Sponsor of the Italian Cup also for the next seasons”.