New commercial agreement for Juventus. Here is what was communicated by the black and white club:
“Juventus announces a new collaboration: with PRIME, the revolutionary hydration drink created by Logan Paul and KSI. From today, PRIME is the official sports drink of Juventus, uniting the worlds of sport, entertainment and the most innovative solutions for hydration.
As a leader in the beverage industry, PRIME provides athletes and consumers with superior hydration. Over the past two years, PRIME has quickly become synonymous with quality, performance and cutting-edge nutrition.
The collaboration with Juventus and its history of excellence and commitment to achieving peak performance represents a significant milestone in PRIME’s mission to redefine sports hydration.
Through this collaboration, PRIME will support Juventus players with advanced hydration solutions designed to optimize their performance both on and off the pitch.
Additionally, PRIME will collaborate with Juventus to engage fans around the world, creating unique experiences and exclusive content that highlight the synergy between top-level football and elite hydration.
“Juventus is extremely proud to build this partnership with Prime, which is further proof of Juventus’ appeal to the younger generations,” said Francesco Calvo, Managing Director Revenue & Institutional Relations at Juventus. “Together, we look forward to offering all football fans incredible activations and content that will support Prime in strengthening its brand worldwide and accessing new markets.”
“PRIME has come a long way in the past few years, and we are constantly working to become better with each partnership,” said PRIME co-founders Logan Paul and KSI. “We couldn’t be more grateful to Juventus for joining us in our mission to become the number one source of fuel and hydration for athletes of all levels. We look forward to cheering them on for many seasons to come.”