The Naples communicated through its official website that the logo Coca Cola will be present on the training kit and warm-up collection of the first team and the Primavera for 2024-2025. Below is the full note:
“SSC Napoli and Coca-Cola further strengthen their bond, announcing a new partnership for the 2024/2025 season.
The company, in Italy since 1927 and Global Partner of the Neapolitan Club since 2022, now takes on the role of Global Training Kit Partner, and will be present with its iconic logo on the material used by the First Team and the Primavera during training sessions and before all official Napoli matches.
This collaboration represents an important evolution in the relationship between the two brands and is the next step in the Club’s journey with Coca-Cola, a brand that has a long history of closeness to sport, uniting people and accompanying them in moments of conviviality and shared passion.
The multiple activations conducted in the city of Naples and at the Diego Armando Maradona Stadium are part of this direction, from pre-match shows to the involvement of well-known DJs before each match. Naples is a city with which Coca-Cola has a deep connection, both because it was here that Fanta was born in 1955, which later became a globally known drink, and for the production reality of Coca-Cola HBC Italia, since 1974 in Marcianise, in the province of Caserta.
The Coca-Cola brand enriches the Club’s training clothing line, consisting of a t-shirt, vest, training sweatshirt and windbreaker jacket which is characterised by a digitally printed camouflage pattern and the same 3D Club logo used for the match shirt”.