A treasure for Juventus. Qualifying for the next Champions League and winning the Italian Cup, the two objectives of the season, can relaunch Juve on a sporting level and, at the same time, guarantee fundamental resources to continue with the recovery of the accounts and for the market. The economic effect is even preponderant, not for nothing, the return to the Champions League was indicated from the beginning as a categorical imperative by the owners.
Money question
In recent years, Juve has always collected 80-90 million in UEFA prizes: 95.6 million in 2018-19; 84.1 in 2019-20; 82.8 in 2020-21; 78.7 in 2021-22. The record was set with 110.4 million in 2016-17, the year of the Cardiff final, while in 2022-23 “only” 53.1 million arrived due to early elimination from the groups. Next year the ‘Super Champions’ could be worth even more. Participation alone will guarantee 20 million, to which all other bonuses linked to results, historical ranking and market pool will be added
The other revenues to be conquered
Beating Atalanta and lifting the Italian Cup, however, would bring in another 7.6 million (which would be reduced to around 5 in the event of defeat), plus 45% of the ticket office. Other resources will come from the new Fifa Club World Cup (50 million, net of rumors of downward revisions) and from the Italian Super Cup Final Four (from 1.6 to 8 million). The one who wrote it Turin Courier.