“War to the Champions League”. After yesterday’s release, Luigi De SiervoCEO of Lega Serie Areiterates the concept in the interview with the Corriere dello Sport: “The TV rights market is facing a moment of saturation, just think of the Premier League which had to increase the games or the difficulties encountered by FIFA for the Club World Cup by 20%”.
Difficult to compete.“We left late, this is true. We would have had to move twenty years ago, but we equipped ourselves and the current product is strong. The league has been set in motion, the result obtained with national rights has no equal in the rest of Europe, net of the same premier “.
What will happen when the agreement will end with DAZN?“We will make the most of the potential of the market, today we have a new awareness. I know things well, for two and a half years I have been a consultant for Infront and for six years I have been ad, the vision of the League is very clear to everyone”.
During the interview, De Siervo also explained to watching and cheering the Italians in the Champions League: “I was in Barcelona to cheer the Atalanta. In the stands there were many people who did not look at the game but concentrated their attention on the live broadcast of the other”.