TMW
Beppe Marottapresident of Inter and Adise, intervened at the round table “The profile of the new DS”, organized at the Hotel Sheraton in Milan as part of the program of the last days of the transfer market: “The Adise is placed as a point of reference for the various activities to be carried out, starting from the training which is one of the most important elements for professional growth.
For years, the Adise has been battle to get to recognize, even at the legislative level, the figure of the sports director. It represents a central aspect in football clubs: in my beginnings, four lines were enough in the Almanacco Panini to list the figures of the companies. Today two pages are needed: football clubs have become spa, some are listed on the stock exchange, have drawn profiles from the business world.
But the figure of the sports director remains central: there are often presidents who want to replace these figures and face firsthand, perhaps with the advice of agents, the transfer market activity and the sports director. The negotiations are not done in two to three days, first there is a work coordinated by the sports director.
I am part of a past generation, I have been doing this job for 50 years now. Today I must also adapt to concepts and reality such as algorithms or artificial intelligence. However, these are only tools, innovative: it is to the intelligence of the professionals to exploit them, but I consider the human being central.
One of the most important values I found is perseverance: it helps you understand that when you fall, you must have the strength to get up and find new goals. I do not believe in recommendations: in our world those who are recommended melt like snow in the sun. I believe in the competence, which you train daily “.