The sporting director of Napoli Giovanni Mannafrom the Social Football Summit 2024, spoke thus about the Italian market and what was done in the summer: “I found myself dealing with the management of image rights for the first time this year and I often forgot about it. I decided that the strategy it is first of all to convince the player, then we find the solution. The support of the legal office is fundamental and gives us a great hand. The main problem is with the technical sponsor because some sponsors take everything and some players have to get out of these contracts However, when players want to come to Naples, solutions can be found.
It is important to remain focused and concentrated in managing the moments of the season, from great enthusiasm to moments of difficulty. We have to stay clear and not get caught up in the emotions of the fans. It’s a warm city that is giving us a lot, I honestly didn’t expect it so much. Every day you find yourself in situations where people ask you and you feel obligated to give.
We have 55 thousand people, always positive where they never boo. Last year they were also positive, then it is clear that expectations are high because two years ago they won a championship in an extraordinary season. It is a distant goal, but we must understand that this will be a journey. We think about working, we don’t think about that goal, we do it with serenity. If we think we are pursuing an objectively complicated objective we risk getting hurt, but instead we work calmly. “.