Training, technology and innovation. “B Future” returns, the project promoted by League B at the VII edition of the Social Football Summit 2024, taking place today at the “Olimpico” stadium in Rome and aimed at the communication and marketing staff of the BKT Series companies. An opportunity to meet and discuss with numerous top-level players in the digital sports industry who, through their experiences and skills, have explored the frontiers of a constantly evolving world.
The panel organized by Lega B kicked off at 10am with institutional greetings from Lega B President Mauro Balata who, at the start, wanted to thank Gianfilippo Valentini, Founder of Social Media Soccer and the SFS, and all the organizers of an event now consolidated which has seen Lega B as a protagonist for years both as an established and rooted reality in the territory and for its consolidated sporting prestige. The results are also the result of the excellent work done by the BKT Series clubs that Balata wanted to thank and encourage so that they continue to contribute to the development of the entire Football Industry. “We are a cutting-edge championship – highlighted the number 1 of League B -. I often define it as the most beautiful in the world, with important values and a primary mission, that of launching young people towards the biggest national and international stages”.
Following the greetings of Maurizio Improta, President of the Sports Events Observatory, who placed the emphasis on better coordination with the football institutions in favor of healthier football through also safer access to the stadiums, where the doors exclusively to families and true fans.
The first part of the day of B Future 2024 therefore began, also recognized by the Commission for Sports Managers and Collaborators for FIGC training credits and focused on the creation of content on the platforms. The first speech featured Gilberto Palazzi, Strategic Partner Manager Content Partnerships of YouTube, the largest video platform in the world. The numbers are nothing short of extraordinary: just think that there are billions of views, over 500 hours of video uploaded per minute and more than 100 countries involved. During the intervention, digital frontiers were explored to increase the impact of one’s channel externally through the use of best practices. The main objective is the possibility of implementing engaging editorial strategies that can stimulate and capture the user’s attention and then build their loyalty.
Lorenzo Serafini, Head of Digital and Communications of Atletico Madrid, spoke about charity and communication and marketing strategies by one of the top clubs in the world. The focus was on the search for new content to broaden its fan base at a local, European and international level. Various pillars of marketing were explored to bring value to the club whose main output is represented by social media, as well as the ideas and importance of storytelling to best convey what you want to tell and the values transmitted through a format diversification strategy .