While waiting to define the main sponsor, the Juventus announces a new partnership with TIM, as announced by the Juventus club with an official press release.
“Juventus and TIM announce a new two-year partnership which will see the leading Italian telecommunications company become the club’s Premium Partner. The agreement provides for the presence of the TIM logo as Sleeve Sponsor on the shirts of the women’s first team and the men’s U20, in addition to visibility on the occasion of the matches played at the Allianz Stadium by the men’s first team; a series of activities dedicated to customers will also be held which will give the opportunity to live exclusive experiences linked to the Juventus world.
The partnership is part of ‘La Forza delle Connections’, the TIM campaign which underlines how connections help us to get closer, become human relationships and increasingly offer the opportunity to experience emotions like those that sporting events can convey . Moments to share with friends and family, whether at home or at the stadium, and which strengthen the concept of being together.
Francesco Calvo, Managing Director Revenue & Institutional Relations of Juventus, declared: «Two companies that aim resolutely at excellence, setting themselves ambitious and innovative objectives. Always close to the world of sport, and football in particular, we are happy that Tim, by associating itself with Juventus, has decided to have maximum visibility with the sleeve of our first women’s team and the U20 team, demonstrating the valorisation path undertaken . We are convinced that the passion that drives both our companies can represent a strong value for our fans.”
Andrea Rossini, Chief Consumer, Small & Medium and Mobile Wholesale Market Officer of TIM added: «We are particularly proud of this partnership with Juventus, a new collaboration in line with the values of sport that does not divide but unites, just like ‘la Forza of TIM Connections’. The agreement in fact confirms TIM’s attention to the world of football, an integral part of our culture and tradition with which we have always shared ideals such as dedication, healthy competitive spirit and passion. We also continue to support the talent of women to achieve gender equality in every area as soon as possible.”
TIM is Juventus Premium Partner 🤝 @TIM_Official
— JuventusFC (@juventusfc) December 5, 2024
The main sponsor spoke about the topic today, in the interview given to Serie A radio with RDSthe Juventus CEO Maurizio Scanavino: “First of all we have several negotiations underway at a rather advanced stage, so we imagine that by the end of the season we will have a commercial shirt sponsor. Participating in a competition like the Club World Cup is an added element, however, not just for this season but repeating itself every four years also in perspective, as the contracts with the sponsors are multi-year in duration and we have an interest in finding a long-term partner otherwise, had we made a more tactical choice, we would now already have a sponsor on the shirt we decided to find the main sponsor a charitable operation, to give visibility to a very important organization in which we are very committed: we are very satisfied and Save the Children is too”.