Forced to find funds to avoid the threat of relegation to Ligue 2, the Lyon has put the first piece in place: the French club has just announced that it has entered into a partnership with Stanley, a company producing and distributing DIY and gardening products. A collaboration that will allow you to cash a nice check, even if the company’s debt amounts to over 500 million euros.
This is the press release: “STANLEY, an emblematic brand of the Stanley Black&Decker group and of the world of tools throughout the world, becomes the new official partner of Olympique Lyonnais (OL) for the 2024-2025 season. This partnership demonstrates the shared ambition between STANLEY and Olympique Lyonnais to offer strong experiences to football fans in France. The visibility offered throughout the year by the Rhône club will allow the famous tool brand to share its values and, above all, its sense of community. The content of the partnership is in line with its strong ambitions to increase its awareness.”
🤝 STANLEY, the emblematic brand of the StanleyBlack&Decker group and the world’s clothing brand, becomes the new official partner of the Olympique Lyonnais for the 2024-2025 season 🔴🔵
ℹ Plus info ➡ https://t.co/4OFBdJPsw0 pic.twitter.com/RdqdfYzq7p
— Olympique Lyonnais (@OL) November 21, 2024