The Naples today presented the third shirt for the 2024/25 season. Below is the official press release and then the post that appeared on the club’s Instagram profile: SSC Napoli is pleased to reveal its third shirt, a work that celebrates the meeting between Naples and Japan, continuing the journey of discovery and cultural connection “From Naples to the World”. This stage of our journey from Naples to the world draws inspiration from the historic twinning, established in 1960, between Naples and the Japanese city of Kagoshima, a symbol of affinity between two port realities which, although distant, share unique characteristics, from their respective gulfs to the volcanoes that dominate the landscape: Vesuvius for Naples and Sakurajima for Kagoshima. A relationship of friendship which led the two cities to dedicate the names of two streets to each other: “Napoli-dori – Viale Napoli” in Kagoshima and “Via Kagoshima” in Naples and which represents the starting point for a wider celebration of the cultural bond between Naples and Japan, made even more special by the presence of the numerous Azzurri fans in the area, who with their enthusiasm make this twinning between cities ever stronger.
The new shirt, the result of the collaboration with EA7, was conceived as a modern armor for the wearer, paying homage to the figure of the Samurai, with distinctive details that include the kabuto (helmet), the menpo (mask) and the katana, symbol of strength and protection but also of ideal union between cultures. The samurai mask fits into a pattern of sea waves, a motif that recalls the Japanese artistic style and composes a design enriched by Neapolitan baroque elements, such as the finishes around the collar, which add a touch of elegance and make homage to the artistic tradition of Naples. On the right side of the shirt the seven virtues of Bushido are transcribed, the key principles of samurai discipline: Rectitude, Respect, Courage, Honor, Empathy, Sincerity and Loyalty. These values also represent the spirit of Napoli, its players and its fans, ready to take to the field like modern warriors, with dedication and pride.
Tommaso Bianchini, Napoli’s Chief Revenue Officer, commented on the launch of Napoli’s new Third Kit: “The third kit is perfectly at the center of our From Napoli to the World project, starting from Naples we have in fact reached the Japanese city of Kagoshima to tell the bond between two distant cultures but united by a profound warrior spirit. With this shirt we celebrate strength, respect and loyalty, values that we proudly bring to the pitch. We chose Kagoshima, in honor of the historic twinning between our cities, as the place to present our shirt and at the same time we went to discover a hidden corner of Japan in Naples, the Ten Shin Zen Temple of Fuorigrotta, where we shot part of the video launch with the students of the Samurai Academy Naples. This activity represents only the beginning of a process of developing projects linked to the Japanese territory, included in a broader strategic plan to expand our global fan base.”
The Napoli third shirt is now available in the Online Store and can be purchased starting from Sunday 3 November at the official SSC Napoli stores and starting from Monday 4 November at the Official SSC Napoli Retailers.”