Napoli CRO Tommaso Bianchini gave an interview to ‘Corriere dello Sport’: “Napoli – he said – could grow to become one of the top ten clubs in the world. The next two years will be crucial for phase two announced by the president and centered on the internationalization process, revenue growth and infrastructure. Stadium and sports centre. For the first time in history, Napoli has entered the Brand Finance rankings: only twenty clubs, we are in 17th place. Napoli has only expressed 50% of its potential, but it is already a top club , let’s be clear: before this break he played in European cups for 14 consecutive years.”
Then in another passage he added: “Conte’s arrival and the signing campaign confirmed the renaissance. The desire to continue growing: De Laurentiis lives in Naples, they are one, inseparable. It’s his life. I hear a lot about sustainability, but you know what ? Napoli is the only sustainable club in all of Europe: it produces profits, sporting results and respects the rules. The De Laurentiis model is unique.”
Bianchini then revealed an interesting background on the transfer market: “The first day of work, January 3, 2022, was unforgettable: a young footballer came to the office to sign the contract for June. I couldn’t even write his unpronounceable name. It was Kvaratskhelia.”