Discovering the Como fairytale: between the field and the desire to create an international brand

Today’s edition of Corriere della Sera makes a point about the Howone of the best teams at the moment. After 21 years of absence from Serie A, in the summer i Hartono brothers – the richest ownership in Serie A – have revolutionized the team with seventeen new additions led by Cesc Fabregaswhich temporarily led them ahead of much more renowned teams such as Atalanta, Fiorentina and Bologna.

In addition to this, the newspaper writes, the property is managing to make Como a real one global sports tourist attraction. A brand capable of attracting champions like the likes of Serie B already Thierry Henry And Jamie Vardy, while he was smiling in the stands for Sunday’s victory against Verona Kate Beckinsalethe protagonist of the famous Pearl Harbor. All this, however, without ever forgetting the old fans, the “real” ones, with lower costs for those who had subscribed to the Serie C season ticket.

The people of Como are now dreaming even if “for now the ambition is to stay in Serie A” said the plenipotentiary of the Hartono family, Mirwan Suwarsowho adds: “We must think about creating value, regardless of sporting results. Juventus were also in Serie B but they are a great team. That’s why we started collaborations with Adidas and created beer with the Como brand.”