The Chief Revenue Officer of Napoli, Thomas Bianchiniin an intervention at Radio Crcspoke about all the new features of the Azzurri, starting with the new logo, launched a few days ago: “This summer we started with a new brand identity that is based on the historic symbol of the club, which we have kept intact and only modernized. We acted by subtraction, at a time when more and more elements are being added. We removed the superfluous in such a way as to make the N of Napoli stand out on the playing shirt. We have just launched the training kit and here in Dimaro many fans are already wearing it”.
Agreement with One Football for friendlies?
“It’s the most interesting new feature, just download the app, sign up and select the match you want to watch and the events you want to follow. We’re inserting the link to purchase the Summer Pass to watch the four summer matches in all social activities, it’s all done in a few steps. There’s the free Onefootball app on TV. My advice is to buy the package now, until Friday. We’ve just updated the app, the Summer Pass is on the homepage and very easy to buy for all the fans out there at the moment”.
His adventure at Napoli?
“This is my fourth season with Napoli, I started halfway through Luciano Spalletti’s first season, so in January 2022 I had the honor of experiencing the entire Scudetto season, which will remain in my heart forever. Also because at the end of the season my second son Carlo was born. There is a nice thing linked to my family: we are three children, three brothers and for each brother there was a victory. For me the Scudetto in Rome, for my sister the victory of the Champions Cup also in Rome, for the third daughter the Scudetto in Pesaro and for my son the Scudetto of Napoli”.
What projects do you have in the pipeline?
“During the season we will launch a membership to build fan loyalty around the world, there is a project we are working on to make fans feel more and more in touch with the club. Six million fans and 80 million supporters according to Nielsen? Interesting surveys and research have been done, but the world has changed and is innovating, what counts is the number of fans you can reach. OneFootball is the first step to speak directly to the fans, we know their ambitions and we want to have a dialogue”.
Is the virtual stadium taking shape?
“De Laurentiis is a visionary, history says so, but we need the tools to show football in a different way, we need to invent something. The retreat is the best moment of the year because the fans touch everything with their hands, every barrier is broken and the meeting becomes daily”.
The sweaters?
“We will have several launches this year, it is important to have a credible story, we tell Naples and its beauties to the whole world. We are always going to secret places to tell this story, as happened with the launch of the first official shirt. Neapolitan eclecticism is a distinctive trait”.