Alcione Milano 1952 announces the birth of the new logo.
“The common kingfisher, or European kingfisher, is a small coraciiform bird of the Alcedinidae family. It is also called a halcyon.” The right part represents the animal of the same name, in a dive towards the ground. In the lower part the writings “Milan” and “1952”: our city and the year of our foundation. The dominant colors, obviously, orange and blue.
He tells it James GaglianiGeneral Manager of Alcione Milano 1952: «We wanted to move towards a more minimalist concept to keep up with the times. It is a simple, clean logo that is easier to replicate even by fans than the old one. We believe it can also create a brand for merchandising, it is certainly one of the voices that we want to develop the most for the coming season».