The collaboration between continues National Professional League B (LNPB) e BKT, leader in the Off-Highway tire market, which will continue to be the Title Sponsor of the BKT Series. The renewal of the partnership has been signed for the next four-year sports period 2024-2028, after the previous three-year periods 2018-2021 and 2021-2024, which confirms the ever-growing interest that the “Italian Championship” receives and a consolidated bond between the parties and which is based on shared values and principles such as the connection with the territory and attention to social issues.
Lucia Salmaso, CEO of BKT Europewas interviewed by the Corriere dello Sport: “The presence of increasingly important teams and cities has contributed to determining audiences and full stadiums. The tournament will still be among the most followed in Italy. It is a Serie B rich in tradition, talent and competitiveness: we are enthusiastic about continuing this collaboration. Then Carrarese arrived, 76 years after the last time”
How has the BKT Series changed in these 6 years?
“We have witnessed a positive evolution and constant growth. This is what has allowed us to bring our brand, our values and our activities to more and more Italian cities, now reaching a total of 41. A numerical expansion , first of all, which also had a significant impact on the territory and on the communities affected by the cadet tournament”
Are places like Palermo, Bari, Genoa and Catanzaro an additional stimulus for your projects?
“They are certainly an extra incentive for the fans. They help make each day more interesting and competitive. And they offer a unique opportunity to interact with a passionate audience. Just look at the importance that Fattore Campo is gaining over the years. The fans who play the most in our BKT Premia contest, at the end of the season, contribute to the renovation of abandoned playing fields in their cities”.
How do you interface with the BKT Series audience?
“Our approach is based on open and transparent communication with fans. We use a combination of traditional and digital channels to reach our audiences including social media, live events and promotional campaigns. Additionally, engagement initiatives such as “BKT Premia ” and “Field Factor” have strengthened the bond between the tournament and local communities, offering fans unique and personalized experiences.”