The return to Juventus was a resounding failure but Fiorentina ‘risks’ having made a crazy deal. Moise Kean can become one of the best shots of the last summer of the transfer market

Columnist and market man for TMW; he is a presenter and radio commentator for Radio Sportiva. Market man at Rai Sport

Zero goals. Enough of this, we could stop here to paint the last disastrous season of Moise Kean. Which was one of the most sensational transfer flops of the recent era of Italian football, in his return to Juventus. And the reasons for that collapse, after returning to the black and white, are still mysterious. Allegri’s game? Motivation problems? Little harmony? Zero goals. Two cancelled. And zero goals scored. A terrible season for a striker who, even dirty, even ugly, even robbing, should have been. Wanted. Hoped. But no. Instead, a total collapse, despite the fact that the paths had found each other to try to give Massimiliano Allegri and Juventus a home-grown alternative (also good for the lists).

A marked farewell
Kean left Juventus, we read and remember from the press release, to land at Fiorentina “for a fee of €13 million, payable in four financial years, in addition to variable bonuses up to a maximum of €5 million. This operation generates an impact positive economic result for the current financial year of €2.3 million, net of ancillary charges”. The farewell was marked, written. Cristiano Giuntoli and the Juventus transfer staff were good and skilled together with the agent Enzo Raiola in finding a significant and important destination for Kean, even creating added value for the Juventus coffers. The farewell was inevitable, the parable of the Italian striker seemed to be descending. And instead…

A crazy deal
And instead Fiorentina made a bet that has already turned into a certainty. Feet on the ground, Moise. But the beginning is extraordinary. Because after the farewell of Dusan Vlahovic, the VIola club was desperately searching for a new center forward who was convincing, who was a pivot, who was a certain and safe reference. Not all of Vlahovic’s heirs were: Piatek, Arthur Cabral, Belotti, Jovic, Beltran and company who didn’t score well. Kean plays the game, he gives the impression of being the perfect nine for Raffaele Palladino, for his game and also for this Fiorentina. For his desire for redemption, to take a leap forward towards ancient and past dreams. Extraordinary news also for Luciano Spalletti. Kean is there. And it no longer seems to be just a promise but a certainty. Perhaps one of the best transfer deals of the entire summer.