During the interview granted to today’s edition of Corriere dello Sportthe former president of the Serie A League Paolo Dal Pino spoke about the change in governance: “An efficient, professional governance was and still is needed, capable of controlling its own destiny as a company that lives off TV rights. The media were and remain the only solutions. Regardless of the funds. I therefore hope that the Lega resumes the path of the media company and the change of governance.
The more this process is delayed, the more Serie A will lose ground compared to other tournaments. Today it is a guiltily marginalized championship. And things will get worse with the SuperChampions. It was clear even then that such a tournament would make the national championships peripheral and nothing was done to counter the bulimia of UEFA and FIFA. In this sense, the demonization of the funds was a serious mistake: they would have guaranteed 1 billion and 700 million to a system that was losing and continues to lose 5.”
Guaranteeing 5 years of rights to a third-party media means settling for “downward stability” to the detriment of the business project.
“Exactly. MLS, Saudi Pro League and other projects will drain resources. Only the Leagues that are virtuous in their choices will survive. With De Siervo, starting from the media company, we had started negotiating with Apple for a Serie A app. Today I turn on the TV and in Brazil I incredibly see MLS and Saudi League matches being played. Messi and Ronaldo are everywhere, even the Middle East markets have lost interest in our tournament.”